CASE STUDY / BRAND IDENTITY

Quenza

A logo and identity for the Quenza brand.

SilverHost designed the logo and brand identity for Quenza.

LOGO AND BRAND IDENTITYSilverHost / Kerala

THE PROJECT

The client and the challenge

The client

Quenza needed a brand identity of its own: a logo it could use with confidence on packaging, print and screens.

The challenge

The brand needed a distinctive mark of its own that reads clearly on packaging, print and screens alike.

OUR APPROACH

We explored several directions before settling on a mark that keeps its shape at small sizes, then built the colour palette and typography around it.

THE WORK

An original mark and wordmark, drawn for this brand and not adapted from a template.

A colour palette and typefaces chosen to work together in print and on screen.

Full-colour, single-colour and reversed versions for light and dark backgrounds.

Final artwork supplied in vector and image formats, ready for printers and web use.

HOW WE WORKED

01
Discovery
We began with the business, its audience and the competitors it sits beside, and agreed what the identity had to say.
02
Concepts
Several original directions were drawn and presented, each shown in real use rather than on a blank page.
03
Refinement
The chosen direction was refined with the client: letterforms, spacing, colour and small-size legibility.
04
Delivery
Final artwork was delivered in print and screen formats, with colour and usage guidance for anyone applying the logo later.

THE OUTCOME

Quenza received a complete logo set in full-colour, single-colour and reversed versions, supplied in vector and image formats for print and web.