T Shirt Nation is a fashion retailer in the United Arab Emirates, selling its range through its own online store.
CASE STUDY / FASHION & RETAIL
T Shirt Nation
An online clothing store for a UAE fashion retailer.
T Shirt Nation is a fashion retailer in the UAE. SilverHost designed and built its online store.
E-COMMERCE WEBSITESilverHost / Kerala- Client
- T Shirt Nation
- Sector
- Fashion & retail
- Location
- United Arab Emirates
- Service
- E-commerce website
THE PROJECT
The client and the challenge
A clothing store has to make browsing quick and checkout simple, especially on a phone, where most fashion shopping happens.
OUR APPROACH
How we approached it
Clothing is mostly browsed on phones, so product listings and product pages were designed mobile-first, with sizes, prices and the add-to-cart action always within reach.
THE WORK
What we built
Online store
Product listings organised so shoppers can move through the range quickly.
Mobile-first design
Layouts designed for the phone first, then scaled up to tablet and desktop.
Product pages
Clear photography, sizes and prices, with the add-to-cart action always in reach.
Admin panel
The client adds products and updates stock and prices without a developer.
HOW WE WORKED
From first call to launch
- 01
Discovery
We started with the business, its customers and the pages they would need most, and agreed the site structure before any design began.
- 02
Design
Layouts were designed mobile-first around the brand, then reviewed with the client page by page.
- 03
Build
The approved designs were built as a fast, responsive site with an admin panel the client can update without a developer.
- 04
Launch and support
We tested across devices, set up hosting, SSL and analytics, launched the site and stayed on for updates.
THE OUTCOME
Where it stands now
The store is live, and the client adds products and updates stock and prices from the admin panel without a developer.
- Online store
- Mobile-first design
- Product pages
- Admin panel